Social Media Marketing, when done properly, is like the perfect pot of soup

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Social Media Marketing, when done properly, is like the perfect bowl of soup. You start with one ingredient, but when you mix in, patiently season and simmer, all of the flavors begin to integrate, meld, creating a successful, tasty pot of yumminess. Treat your media and marketing plan the same way. Have then all work together, weave bits of all whether media relations, facebook posts and advertising campaigns, brochures, menus; all work together in concert with one another.


Is you Social Media Campaign integrated and aligned with your total marketing and media strategies? Do you think it is succeeding? Let’s say that you’re a business owner and you’ve decided to invest in social media marketing consult. You’ve set up accounts on Instagram, Twitter, a Facebook page and LinkedIn company profile. And of course, you have a contracted a social media guru to post and promote with your team's approval.


If you have leapt blindly into social media marketing and you have no idea why – then yes your campaign is probably doomed to fail. I mean a Chef needs a good recipe to execute, correct?


Tip: You can gain important demographic knowledge and factoids to use in the real-time business world. Take advantage! Conduct polls, share ideas. All leaders, like you, need good followers. Followers understand the leader’s vision and can translate it to their work, their level. Followers ask questions. Leaders should also ask questions, even if you think you have the answer. Followers express their support to others. Followers do what is asked and volunteer for more. Followers share their ideas on how to make the vision work. Followers get stuff done


Get your heads together and make a strategic, integrated plan. and set goals.

Most importantly, what is your story? Defining and understand what you’re trying to achieve.


Tell Your Story

Your social media goals should reflect your business goals.

Strategize, Listen, Analyze

Don’t jump blindly into social media. First, ask yourself these questions:

  • What is the competition doing?
  • Who is your audience?
  • What resources do you have?
  • Are you going to outsource?
  • What are your key strengths?

Be Realistic

Make sure you keep your social media goals realistic and achievable, such as: increasing brand recognition, generating more leads and improving search engine ranking. Try to be as specific as possible when setting goals as this will make it easier for you to measure how effective they are. For example: you might want to set a goal of increasing website traffic by 35% over the next six months.

Time Management

Social media marketing takes a lot of time and commitment. You need to spend a lot of time on it and be consistent in your efforts. It’s worth determining the amount of time that you’re going to spend on social media in advance and then you can decide where you should dedicate most of this effort.

Educate Yourself

Ok, do you might not need to know every little detail about setting up a Facebook page, Foursquare special or Twitter account but it’s important that you have a general understanding of the process, and that you are involved in the planning stages and tracking.


Remember that by setting yourself realistic goals and time-frames, it will be much easier for you to focus your social media campaigns. Constantly reviewing your work and making adjustments when necessary is also a vital part of this process.


‘CITYPEEK Patti’ Neumann is founder/ceo of regional online resource guide and CITYPEEK Social Marketing Agency.

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CITYPEEK Social Media Solutions

providing Social Media Marketing for Hospitality & Retail Industry.


Find CEO Patti Neumann's Social Strategies Columns

in the Click: Baltimore Business Journal


in the Click: Baltimore Jewish Times