Volkswagen & Andretti Sports Marketing Bring Red Bull Global Rallycross to Washington, DC

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Submitted by Patti Peek Neumann on Fri, 04/04/2014 - 12:51pm

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There may not be a Grand Prix in Baltimore Summer 2014, but there is exciting news for Racing Fans coming to Washington DC by the Andretti and Volkswagon in the form of Rallycross DC.
Volkswagen Rallycross DC—is the third round of the 2014 Red Bull Global Rallycross Series to be held June 21-22 and televised LIVE on NBC June 22nd. The two-day event, which will take place on the RFK Festival Grounds, promises to be one of this summer’s most exciting events in the greater Washington, DC area.

In addition to the Red Bull Global Rallycross action that has become a fast favorite of extreme sports fans, the festival, styled Volkswagen Rallycross DC, will feature live music, food, entertainment, a VIP club, and extreme sports legends such as Tanner Foust, Scott Speed, Ken Block, and Bucky Lasek. “Volkswagen is excited to bring professional motorsports back to the Washington, D.C. metro area, and to be involved in such a fast-growing, action-oriented sport,” said Clark Campbell, General Manager of Experiential Marketing, Volkswagen of America, Inc. “Volkswagen Rallycross DC is the perfect event to showcase the innovative performance of the Volkswagen brand and connect with our core enthusiasts.”

“We’re thrilled to hold a race with such an historic backdrop and to bring this innovative form of extreme motorsports to the forward-thinking environment of D.C.,” declared Tim Mayer, General Manager, Volkswagen Rallycross DC. “In addition to putting on a spectacular show, we are committed to being good neighbors, and we look forward to some great initiatives we’ll have in support of the race with a focus toward giving back to the community.”

Volkswagen Rallycross DC will be partnering with So Others Might Eat, a local charity, to hold a food drive at the event. Fans will have the opportunity to donate non-perishable food items at the gate in return for a special selection of Volkswagen Rallycross DC memorabilia.

“The RFK Stadium Festival Grounds is the perfect setting for Volkswagen Rallycross DC, and we’re excited to host this action-packed professional motorsports competition in Washington, D.C. this June,” said Erik A. Moses, Managing Director, Events DC Sports and Entertainment Division. “This event has great appeal for the whole family, with a festival-like atmosphere featuring music, food, and interactive displays, along with high energy and compelling community initiatives.”

Before on-track activity begins for the weekend, Volkswagen Rallycross DC will host Andretti S.T.A.R. (Science, Technology, And Racing)—a program for kids interested in science and engineering. Participants will travel to different stations that teach an array of scientific concepts using real-world examples derived from racing, inspiring the next generation of engineers and scientists.

“We are proud to continue to bring world-class events to the Mid-Atlantic,” said Michael Andretti, CEO, Andretti Sports Marketing. “The Global Rallycross Series is a thrilling and relatively new form of racing that delivers an entirely new demographic to the sport. We can’t wait to introduce the energy of one of these events to a new audience at Volkswagen Rallycross DC this June.

The two-day, action-packed event kicks off Saturday, June 21st. The main-event will air LIVE on NBC, Sunday, June 22nd at 2:00PM (ET). For tickets and more information, visit www.redbullglobalrallycross.com/dc or call Ticketmaster at 1-800-745-3000. Stay up to date with the latest news from Volkswagen Rallycross DC by following @RBGRCDC on Twitter, liking us on Facebook.com/rbgrcdc, and following @rbgrcdc on Instagram.

Patti Neumann is Publisher of CITYPEEK.com and an award-winning columnist, brand builder, social media influencer on food, wine and luxury.