How Pinterest Can help Your Hotel or Restaurant or Luxury Goods Sell

The battle over social media channel dominance continues to wage, as Pinterest (21%) becomes more popular than Twitter (18%) among Internet users in 2013, according to Pew Research Center. Further statistics from ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel last year. Most of that growth was driven by women, who account for 56.76 percent of social shares across all channels and 57.63 percent of shares to Pinterest. BTW, You can find me : CITYPEEK Patti on Pinterest

 

Some of the basic info:

—Pin: A pin is an image added to Pinterest. You can link to an image from a Web site or upload an image from your computer. Pins can include captions, like "A great way to reuse a coffee creamer bottle."

Repin: Once something is pinned, it can then be repinned by other Pinterest users. This is how content spreads virally. If you see something you like on Pinterest.com, repin it to share it with your friends.

Board: This is where your pins live. You can have separate boards for subjects such as a wedding, rooms in your house or favorite recipes.

 

Example-" Hilton Hotels Official Hilton Hotels & Resorts Pinterest page. Check-in for the latest perspectives and a back-of-house look at the world's most famous hotel brand."

 

Sign Up-You have to be “invited” by someone. A throwback to the popular use of a nightclub’s red velvet rope to giving those awaiting the front door, the air of selectiveness. But, with many signing up in droves for the new social darling, getting the special invite is easy. Just ask me!

 

Pinterest can be a bit overwhelming at first. Like any new things, starting is the most difficult and a learning curve is ahead of you. Just dive in. You will soon discover how intuitive it is to create boards, add pins, and browse the unlimited pins elsewhere on Pinterest.

As a user, you now can  share all of these pins on your Facebook and Twitter Timeline feeds and look back at all of your projects and favorites of friends! To add pins to your Facebook Timeline, click the button on the top of your screen.

Now how can it help businesses?

Pinners are able to add a price to items like art, furniture, computers, hotels rooms and retail items where someone can then buy the item. A sort of next generation of ebay, perhaps. To add a price to a pin, type the $ or £ symbol followed by the number amount in the description. When you are finished, click Pin It.

 

If Pinterest is on the fast-track for growth, why then are those in hospitality like restaurateurs and hoteliers neglecting to add it to their social media programs? "Pinterest is the perfect place for luxury marketers to organize images and information into boards for specific categories, such as Weddings, Food, Beverage, Lighting, Water Sports etc., to make it easier for consumers and meeting planners to find what interests them most and then act upon it," said DJ Vallauri, Lodging Interactive Founder and President. "Pinterest boards are designed to highlight all the various aspects of a hotel, from the guestrooms and food-and-beverage areas, to recreation, social offerings and even local area attractions. "Recent studies show that women in particular love ‘pinning’ things, like articles and photos to share with their friends rather than dropping links into emails," he said. "This opens up a whole new world of opportunity for hotel marketers. A hotel's followers will see the pinned content, and they can like, comment or re-pin it to their boards. Items of interest may contain links to the site where the image originated. Pinterest pins, like Facebook, have the opportunity to go viral. Unlike Facebook, visitors don't need to be friends with someone to follow their board. The key is simply sharing a common interest."

 

Did you know? 

  • There are 70 million active Pinterest users; 68% of whom are women ( MediaBistro)
  • 81% of U.S. online consumers say they trust information and advice on Pinterest ( BlogHer)
  • The average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70. ( RichRelevance)

The recent rise of Pinterest is a sure sign of how quickly social media is changing the digital landscape. Hotel marketers looking to showcase their property, events, specials, and local area attractions plus express their culture or personality via social media, will find great success with Pinterest.

 

Did you know?  

  • A call-to-action pin description renders 80% increase in engagement ( Pinerly)
  • Pinterest pins with prices get 36% more likes than those without ( econsultancy)
  • 20% of total social referrals to commerce sites come from Pinterest ( econsultancy)

 

Did you know?  

  • Pinterest accounted for 3.68% of overall traffic to publishers (people posting pictures) in 2013; far less than Facebook (10%) yet three times greater than Twitter (Shareaholic)
  • The Pinterest share of overall visits increased by 66% year-over-year (2012 to 2013), more than any other social network.
  • Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
  • Who knows ll the new social darling will bring is to be determined. But, I know is it is growing at a tremendously fast pace and doesn’t seem to be stopping anytime soon.

     

    You can find me : CITYPEEK Patti on Pinterest

    Please share and comment on your Pinterest thoughts.

 

Interested in making Pinterest a part of your Social Media Strategy email ceo@citypeek.com .

 

Credit Lodging Interactive and CITYPEEK contributed to the story.

Patti Neumann is Publisher of CITYPEEK.com and an award-winning columnist and blogger on food, wine. Find her page on Facebook/Twitter: Citypeek Patti and ceo@citypeek.com.

 

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