got milk? “Milk the Moment” Tour

WHAT:
The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From Tuesday, August 3 to Saturday, August 7, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through San Diego hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

SAN DIEGO EVENT SCHEDULE & DETAILS:

Tuesday, August 3
San Diego Air and Space Museum
11 a.m. to 1 p.m.

Wednesday , August 4
San Diego Air and Space Museum
10 a.m. – 12 p.m.

Thursday, August 5
The New Children’s Museum
10 a.m. – 12 p.m.

Friday, August 6
Farmer's Market: Westfield Mission Valley Mall
3 p.m. – 7 p.m.

Saturday, August 7
The New Children’s Museum
10 a.m. – 12 p.m.

ON-SITE ACTIVITES:
At the “Milk the Moment” Tour events in San Diego residents can:
• Enter the “Milk the Moment” contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence
• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with a local registered dietitian about the benefits of milk and how it can help build strong families
• Sample ice-cold lowfat and fat free milk from local dairies: Riverside Creamery, Hollandia Dairy, Swiss Dairy, Alta Dena, Heartland Farms and Nestle.
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

FOR MORE INFORMATION:
For more information visit whymilk.com or contact Taylor Balames at 312-988-2261 (office), or tbalames@webershandwick.com.

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