SOCIAL NETWORKING: CITYPEEK has been ahead of the curve with social networking on sites like twitter, facebook, foursquare, groupon and more. CITYPEEK integrates and utilizes various top social media avenues to YOUR benefit driving traffic and sales!
We co-promote, drive traffic and have become well known in the social networking marketing arena--market this on social networking avenues—we have thousands of friends, followers and fans on Facebook, Twitter & Foursquare accounts. We quickly learned how-to integrate our twitter and Facebook feeds live on CITYPEEK offers great synergies of the social networking avenues
Since we have gotten so much from social media--we thought we would share some best practices and tips-- plus, simply advertising with CITYPEEK gets you onto these sites! We meld old media with new so you get a gamut of valued services. Contact us anytime Click here to learn how to grow your brand and business.
Do you have a dining deal? IS there a special on tickets? Did you have a great recent event, wedding or photo shoot of your new menu? Did your destination just host a major event? Upload the shots to Facebook, youTube or Flickr! Send a snapshot of the gorgeous water view or sunrise over your hotel or of visitors enjoying the local museum culture to your Twitter followers. And encourage them to snap photos of their own time at your destination. Create a Facebook album of a recent event within the hotel or destination and tag people who attended.
Create BUZZ – Aim to get your material to “GO VIRAL” Have you ever seen the trending topics on Twitter? Utilize these hashtags- # - or aim to create your own! Some of our favorites for the travel industry are #TravelTuesday (relevant travel related industry info) and #FollowFriday –which enables you to thank your new followers each week. Don’t forget the power of the retweet or RT, either. Retweet (or re-publish) people who are talking about your business or great things people are saying about your market. This can also apply to YouTube. Have you created a great or funny video? Upload it and share it across social media platforms. Create a great contest on Facebook and post it all over! The options are only as limited as your imagination.EX:#CITYPEEK will reach our 4 accounts as opposed to typing each address beginning with @.
#CHOWagons follows all of the Mobile Food Trucks--even integrates on CITYPEEK Website HERE
Practice effective LINKING and NAMING While you can’t directly optimize your content, you can practice effective linking strategies. Instead of saying “click here,” choose appropriate anchor text. If you’re really talking about your new menu, say “Enjoy the Trellis Restaurant Dinner Menu” – search engines recognize these types of links as more valid. This also applies to page naming – be sure to name your Facebook Fan (we are named after our founder CITYPEEK Patti) page (use your full property name, unless it’s very long) and your Twitter page to make them as easily searchable as possible.
Stay on top of the latest TRENDS Social Media is a continually evolving industry – new applications are launched every day! Some of our new favorites include Foursquare applications that let users on other social networking sites know where you are located by “checking in” to certain businesses and locations. You can even offer special promotions to people who participate in these programs by checking in at your hotel or visiting local businesses a given number of times.
“Recently we have partnered with CITYPEEK.com to boost our social networking skill and build our fan bases for our restaurants. We have seen an immediate upswing and have many ideas planned," states MAX MOOG, DIRECTOR OF RESTAURANTS, BALTIMORE MARRIOTT WATERFRONT HOTEL.
Know your NEIGHBORS Encourage cross promotion with local businesses, important bloggers and local media outlets. They can be your biggest fans! Host an in-person networking event, and issue your invitations via Facebook or Twitter. Encourage local social networking groups to host “Tweetups,” or in-person meetings of Twitter friends, at your hotel or local hotspots within your destination. Offer a special discount as an incentive! See the Baltimore Marriott Waterfront sign to join their page for deals in picture.
Keep sites SEPARATE People who follow you on Twitter are often your fans on Facebook and vice versa, so don’t update the exact same thing in both places! It’s fine to cross promote, sparingly – a post on Twitter saying you created a great new Facebook album with a link, or a note on Facebook talking about an exclusive Twitter promo (great ways to get followers on both sites!). But if you continually update both pages with the same information, they begin to lose relevance. So despite seeing the option to stream your Twitter updates to Facebook and vice versa – it’s generally a ‘no-no.’ You can Follow Me on Twitter: CITYPEEKpatti and Facebook CITYPEEK Patti but we discuss things in a different way.
Don’t get DISCOURAGED Your growth won’t be overnight, and follow/fan/friend rates will vary from day to day. You may see explosive growth or bookings as a result of a particular contest that won’t work again the next week. Don’t get discouraged – your continued efforts will pay off over time. Social media is a continually evolving discussion and new techniques are emerging daily!
CITYPEEK.com integrates the major social medias both on its site and on TWITTER, FACEBOOK, FourSquare, Groupon and more. Simply advertise with us and let us do the work for you to grow your brand! --All you need is to market with CITYPEEK!
Interested in capitalizing on our social media--your name mentioned gets noticed and you will sell product because we recommend it to our thousands of friends and followers. Click here for a private consulatation!
We try to only PEEK at the CITY PEEK best! Ramp up your social media strategy easily by linking onto CITYPEEK? CITYPEEK.com integrates social marketing tools on http://www.citypeek.com and on the major social net sites! We'll get you noticed. Click here to learn more, or give us a call at 410-837-4930
Twitter Follow: CITYPEEK General: @citypeekpatti
Baltimore Region: @citypeekBalt DC Region: @citypeekDC Philadelphia: @citypeekPhilly
Facebook Fan: CITYPEEK Patti
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