From Tuesday, June 29 to Friday, July 1, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Richmond hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

RICHMOND EVENT SCHEDULE & DETAILS:

Tuesday, June 29
Virginia Center Commons
11:00 – 2:00 PM

Wednesday, June 30
Virginia Center Commons
11:00 – 2:00 PM

Thursday, July 1
Virginia Center Commons
11:00 – 4:00 PM.

ON-SITE ACTIVITES:
At the “Milk the Moment” Tour events in Richmond residents can:
• Enter the “Milk the Moment” contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence
• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with local registered dietitian about the benefits of milk and how it can help build strong families
• Sample ice-cold lowfat and fat free milk from local dairies: Shamrock Foods, PET Dairy, Marva Maid Dairy, Richfood, and Mid-Atlantic
• “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities